Publisher: Bachudo Science Co. Ltd

Palm Oil Marketiing Efficiency In Ikom Locall Government Area, Cross River State

V. E. Enya, M. O. Oniah
KEYWORDS: Palm oil, marketing efficiency

ABSTRACT:

This paper examines the efficiency of marneting palm oil in lkom Local Government Area of Cross River State. Data were collected on prices bf palm oil, and cost of marketing activities, such as transportation, market union levies, storage, ticket, haulage and market sanitation fees. Gross margin, marketing share, and efficiency index were used to analyze the data. The .result showed that palm oil efficiency was highest in Ekukunela and lowest in Edor The study also revealed that retailers were more efficient in the perfonnance of their marketing functions than the wholesalers


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