© Review Of Communications And Media Studies . 2014. Vol. 1 No. 1
Publisher: Rivers State University of Science and Technology
Rethinking The Pdp Membership Defection: A Case For Public Relations Principles As Remedial Tactics In Rivers State
Richard N. Amadi
KEYWORDS: Defection, Membership, Principles, Public Relations, Tactics
ABSTRACT:The study aims at ascertaining the motives behind the defection of some members of the Peoples Democratic Party(PDP) to a new party, the All Progressives Congress (APC) in Rivers State and finding out how public relationsprinciples can be adapted to remedy the development. A survey research method was used to investigate the issue. Onehundred and fifty (150) respondents were randomly selected from the three Senatorial Districts of Rivers State. All thecopies of the questionnaire were returned and found usable. The data obtained were analyzed using simple percentagesand frequency distribution tables. The results showed a total neglect on the use of public relations principles inmanaging the Peoples Democratic Party activities, resulting in the mass defection of members to the All ProgressivesCongress (APC) - a situation that has created apprehensions among the Rivers PDP about the possibility of the party(PDP) winning the 2015 general elections in the state.
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