© Journal Of African Media Studies . 2014. Vol. 6 No. 2
Publisher: Intellect Books
Using Public Service Broadcasting To Promote Development
KEYWORDS: Public Service Broadcasting,development,effectiveness,aid,developing world,donor agencies
ABSTRACT:Broadcasting, in order to assist development, has its roots in the aspirations of Public Service Broadcasters. It is likely to increase in the years ahead because broadcasting is the most effective and cheapest way to influence mass opinion and attitudes. It fits with the basic objectives of Public Service Broadcasting. Proving its effectiveness is difficult, but methodologies are improving.
OTHER ITEMS THAT MIGHT INTEREST YOUSome Psycho Cultural And Physiological Factors As Predictors Of In-school Adolescents’ Response To Hiv/aids Preventive Practices In NigeriaCommunity Library And Educational Development: Residents Of Ijebu - Ode L.g.a. ExperienceFee-based Service: A Means Of Making Information Materials More Readily Available For Tourism Development In NigeriaDeveloping Digital Libraries For Improved Academic Information Provision In NigeriaInformation Utilization And Development In The 21st Century: A Case Study Of Women In Academics