Publisher: University of Calabar

Assessing The Niche Tourism Products of Lokoja Township

George Adah
KEYWORDS: Niche Tourism Product, Natural Attraction, Colonial Relics, Dark Tourism.

ABSTRACT:

This paper critically scrutinises the positioning of niche tourism products in Lokoja township of Kogi State. Lokoja has bright prospects of tourism in the future. It possesses tourism potentials all around the township. But, tourism is facing so many problems including marketing and promotion strategies. By applying niche tourism product, it can earn more dollars, because Lokoja is blessed with key tourism products. Natural attraction, colonial Relics, and dark tourism sites, these products are only unique to Lokoja alone. The paper focuses on the present strengths and weaknesses of tourism industry in Lokoja and the ways to implement niche tourism to enhance its strategic contributions to the total earning of this sector. The paper concludes by suggesting how Niche tourism product will help the policy makers to differentiate the tourist market and customize their service to solve present downward earning.

This paper critically scrutinises the positioning of niche tourism products in Lokoja township of
Kogi State. Lokoja has bright prospects of tourism in the future. It possesses tourism potentials
all around the township. But, tourism is facing so many problems including marketing and
promotion strategies. By applying niche tourism product, it can earn more dollars, because
Lokoja is blessed with key tourism products. Natural attraction, colonial Relics, and dark
tourism sites, these products are only unique to Lokoja alone. The paper focuses on the present
strengths and weaknesses of tourism industry in Lokoja and the ways to implement niche
tourism to enhance its strategic contributions to the total earning of this sector. The paper
concludes by suggesting how Niche tourism product will help the policy makers to differentiate
the tourist market and customize their service to solve present downward earning.


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