Publisher: University of Calabar

Drivers and Inhibitors of Online Shopping In Kogi State, Nigeria

Danjuma Peter U.
KEYWORDS: Online, Shopping, Market, Products.

ABSTRACT:

This research on drivers and inhibitors of online shopping in Kogi State north central Nigeria is written to examine the effect of online shopping and its economic importance to marketers. The paper also assesses the likely risks attached to online shopping in Kogi State. The research elicits data from both primary and secondary sources and the data were analyzed using the regression method. The paper concludes that online shopping has been successful in promoting the economic growth and development in Kogi State north central Nigeria but customers are still sceptical of the associated risks attached to online shopping. Thus, the paper recommends that customers satisfaction should be strengthened through after sales services using online market agents and the regulatory roles that would combat the associated risks attached to online shopping be addressed.

This research on drivers and inhibitors of online shopping in Kogi State north central Nigeria is written
to examine the effect of online shopping and its economic importance to marketers. The paper also
assesses the likely risks attached to online shopping in Kogi State. The research elicits data from both
primary and secondary sources and the data were analyzed using the regression method. The paper
concludes that online shopping has been successful in promoting the economic growth and development
in Kogi State north central Nigeria but customers are still sceptical of the associated risks attached to
online shopping. Thus, the paper recommends that customers satisfaction should be strengthened
through after sales services using online market agents and the regulatory roles that would combat the
associated risks attached to online shopping be addressed.


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