Publisher: University of Nigeria, Nsukka

Modes of Mass Communication In Traditional Igboland

Uchenna Anyanwu
KEYWORDS: Modes of Mass Communication in Traditional Igboland

ABSTRACT:

Societies, the world over, have modes of communicating their ideas, feelings and messages. Igboland is not an exception. Traditional Igboland employed several modes of verbal and non-verbal communication and a combination of both. Despite the assault of modernism, these modes of communication are still being used. The paper attempts to show that, with the modern means of mass communication, the Igbo traditional modes of communication share a common aim, that is, to affect others




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